While keeping performance-based marketing in mind, Amped Media offers a few choices to advertisers that may better suit their marketing needs. These choices can include a variety of options that will be tailored to the specific needs of your company.
Before your campaign is initiated, you will need to begin with a primary goal of your marketing campaign. Are you interested in flat rate sales, or is your company interested in generating leads that might result in an actual sale. These two options are both very viable solutions that have produced quality results for advertisers.
Lead Marketing:
Lead marketing does not ensure a sale. Depending on the goal of your individual campaign, this may not be a problem. Lead marketing generally stated is a method that provides quality leads to an advertiser in hopes a sale or profit is made. For example, our publishers will notice your campaign on our interface. They will get paid a flat rate per person who completes the action that you specify. This action could be a registration, account creation, etc.. Then once a user that our publisher refers has completed the action a cost is imposed.
Sales Marketing:
Sales marketing does ensure a sale. Depending on the goal of your campaign, this may not be a problem. Sales marketing generally stated is a method that provides sales to an advertiser. For example, our publisher will know that they get paid on every completed sale. This sale could include a specific product, or a percentage of the total sale. The only time a cost will be imposed is when someone purchases your product or service.
Click Marketing:
In some cases it is more profitable for an advertiser to purchase visitors by the click. Using this model you choose what affiliates on which websites can run your click campaign. You only pay every time a click is registered on your account. This method of marketing tends to drive large amounts of traffic and needs to be managed closely.
These strategies have been vigerously tested with advertisers in every market. To discover the solution that is perfect for your needs, please feel free to contact an Amped Media representative for a more detailed briefing of our services.