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Proven Marketing Strategies That Work – Your Advertising Solution.

Depending on your product or service and marketing goals, there are several marketing types you may consider. The marketing types are often called “Creatives.”  Creatives are any form of marketing material published by the advertiser for publishers and partners to use in their campaigns.

Listed below are the various types of Creatives used on the Amped Media interface. In some cases an advertiser may require a unique creative type and other options are available.

Email Creatives – An email creative is a specific email approved by the advertiser that promotes their product or service. An email creative is usually designed in two different ways; HTML or text based formats. These Creatives are emailed out to newsletters and CAN SPAM compliant lists.

• HTML Email – An HTML is easily explained as email’s that contain HTML code to display images and format text differently. It is smart to use HTML Creatives to emphasize key points and spark interest into your service. Note: Some web users do not accept HTML based emails.
• Text Email – A text-based email is simply a typed email message with a link to your product or service. There are no special images besides the use of text characters. Many if not all email clients will accept text emails.

Banner Creatives – A banner creative is an image that is used to post on a publishers website as a static image or a popup.  These images are also commonly used in a publishers paid search campaigns. These images are an invaluable tool within marketing campaigns.

Text Link Creatives – Some webmasters prefer to post a text based link and description on their website instead of a bulky banner creative. The advertiser can designate a text link and description for use by publishers on their websites.

Contextual Creatives – Contextual marketing is a great way to obtain more quality leads from our publishers. These links are embedded into downloaded software and contextual advertising networks as a way to drive more quality targeted traffic to your campaign.

In addition, it is important to create the perfect image for your company and campaign the first time. If you are in need of professional creative services, please contact our creative design team for more assistance.